DESTINATION MARKETING IN TOURISM

Abstract

Destination marketing is part of a broader concept of territorial marketing. Tourism destination marketing is the management process through which national tourism organizations and tourism enterprises identify their own tourists, real and potential; communicates with them to find out and influence their wishes, needs, motivations and dissatisfactions, at local, regional, national and international level, in order to formulate and adapt tourist products accordingly, in order to obtain optimal tourist satisfaction, fulfilling their thus the objectives. The main purpose of destination marketing is to build a local partnership aimed at gaining a competitive advantage in a global market.