CONSIDERATIONS ON THE GLOBALIZATION PROCESS IN MODERN ECONOMY

Abstract

At present, the society is being hit by a wave of changes that have led to the redefining of firm place and role in the modern economy. Globalization has brought about changes in managerial model, the manager in this context being forced to be acquainted with the innovations in the field occurring in the world, with the trends of market evolution and even with the developing perspectives of global competitors.

Some authors define the process of globalization, starting from a seemingly easy question: what novelty has this process of economy globalization brought about? In the attempt to provide an answer to this question, these authors place  the interdependence increase on the first position, showing that the events occurring in a country have become strongly connected with what is happening in other countries of the world. Therefore, while markets are becoming independent and companies are coordinating their strategic activities abroad, competitiveness begins to play a more significant role. Due to this fact, the consequences of competitive success or failure on a national market will have an outstanding impact on the whole competitiveness of the company, being felt all over the world. 

The process of globalization has been considered as a long term approach of big contemporary issues, determined by the interaction between economic, social, political, cultural, technical and ecological processes and phenomena.