MARKETING CONCEPTS WITHIN THE POLITICAL FIELD

Abstract

The present paper theoretically presents the application of marketing concepts and proposes appropriate designation to them in the political field. The concepts in question are marketing, advertising and public relations. As a research method, I used the theoretical research, by using secondary sources, while as the analysis method used I can mention the theoretical comparative method. The Romanian specialized literature needs this kind of conceptual clarification, and the present paper can lead to a better understanding and to an appropriate using of the marketing concepts within the political field. The proposed conceptual boundaries are important for both researchers and practitioners in the field especially since we are not only in the process of sedimentation of a discipline but also in the construction of a School of thought in politics- political marketing. The research hypothesis which assumes that conceptual boundaries in political marketing are not fully understood was confirmed by the presence of some opinions not very well structured in the specialised literature.