FACTORS INFLUENCING CONSUMPTION OF ORGANIC FOOD IN ROMANIA
Authors
Andrei Cosmin Dumea
“Alexandru Ioan Cuza” University of Iasi, Faculty of Economics and Business Administration, Doctoral School of Economics
Abstract
Food consumption patterns are rapidly changing nowadays as a result of environmental issues, concern about the nutritional value of food and health issues. Issues such as quality and safety in food attract consumer interest in organic food that is free from pesticides and chemical residues (Childs and Polyzees, 1997; Zotos et al., 1999; Baltas, 2001; Fotopoulos and Krystallis, 2002). The purpose of this study is to gain knowledge about the demographic characteristics of respondents and about factors that influence purchase decision of organic food consumers in Romania. The research method used was online survey. A structured questionnaire was used which employed with true-false questions, multiple-choice questions and Likert scale questions. A convenience sample was used for this research.
