ALIGNING THE CLOTHING MANUFACTURING INDUSTRY OF THE REPUBLIC OF MOLDOVA WITH THE SUSTAINABLE FUTURE OF FASHION

Abstract

This paper analyses the influence of the European Union Strategy on Sustainable and Circular Textiles on the textile and clothing industry in the Republic of Moldova, a sector that plays an essential role in the national economy through its significant contribution to exports, job creation and stimulation of regional development. In recent years, there has been an increase in the number of companies in the clothing sector, increasingly oriented towards the production of high value-added items. Many of these companies sell their products under their own brand on the domestic market, and thanks to the development of e-commerce, some have also managed to penetrate foreign markets. The activity of companies in this sector is influenced by a number of factors, including: legislative changes, changes in consumer behavior and geopolitical developments. In order to ensure sustainable development and adaptability to the global context, the clothing industry in the Republic of Moldova must align itself with these transformations. In this regard, a long-term vision on sustainability in the field of fashion in the Republic of Moldova has been developed, based on a sustainability diagnosis of the industry. The results of this effort formed the basis for the formulation of strategic recommendations and a medium-term action plan, to be implemented with the support of the APIUS Association. Therefore, the paper emphasizes the importance of aligning the Moldovan garment industry with European trends and the principles of sustainable fashion, in order to ensure long-term competitiveness.