NAVIGATING THE DIGITAL WAVE: ENHANCING ORGANIZATIONAL COMMITMENT AND EMPLOYEE WELL-BEING

Abstract

The accelerated digital transformation in modern workplaces has significantly reshaped organizational dynamics, impacting both employee well-being and organizational commitment. This paper examines the multifaceted effects of digitalization, addressing its potential to enhance organizational loyalty and employee health. Amidst the COVID-19 pandemic, the forced shift towards remote work technologies and digital communication tools has unveiled new opportunities for employee engagement and well-being. However, this shift also surfaces challenges, including job displacement, privacy concerns, and digital burnout, necessitating strategic management to balance technological benefits against potential drawbacks. Through a qualitative literature review, this study explores strategies for navigating the complexities of digital transformation, emphasizing the importance of digital literacy, continuous learning, and the human aspects of digital work. By analyzing the interplay between digitalization, employee well-being, and organizational commitment, this paper contributes valuable insights for organizations striving to leverage digital benefits while fostering healthy and inclusive work environments. Future research directions are proposed to further investigate the long-term impacts of digitalization on the workforce, underscoring the need for innovative strategies to address emerging challenges and harness digital opportunities in evolving work landscapes.