EXPLORING THE STRATEGIC LINK BETWEEN KNOWLEDGE AND INNOVATION IN GENERATING COMPETITIVE ADVANTAGE: A BIBLIOMETRIC APPROACH TO CORE COMPETENCIES

Abstract

Today's business environment drives managers to identify and develop those analytical tools that will help them to identify those technologies to ultimately gain a competitive advantage.

This paper analyzes the crucial role that SMEs and multinationals play in the context of evolving capitalism, highlighting their significant contribution to global and local economic development. Particular emphasis is placed on the importance of the relationship between innovative knowledge and sustainable competitive advantage for both SMEs and multinationals. The analysis highlights the impact of SMEs in diversifying markets and stimulating economic growth, particularly in Europe, as well as the widespread influence of multinationals on the dynamics of capitalist economies. It also examines how large corporations exploit knowledge management to support continuous innovation processes. In this context, the relevance of a bibliometric analysis of core competencies is highlighted in order to better understand research trends in the field and to identify strategic directions that can strengthen the competitive advantage of organizations in a changing economic environment.

Therefore, the need to study the topic of this report is essential for the personal, professional and social growth and development of individuals, as well as for the progress of society as a whole.