THE BRANDING OF THE TOURIST DESTINATION

Authors

  • Alexandru Nedelea 'Ştefan cel Mare' University of Suceava, Romania
  • Marilena-Oana Nedelea 'Ştefan cel Mare' University of Suceava

Abstract

The battle for customers in tourism is fought for the minds and hearts of customers. Tourism branding is the solution to succeed in a tourist market where many destinations compete. Branding a destination is an organizing principle that involves orchestrating the messages and experiences associated with that place that ensure they are as distinctive, memorable and powerful as possible.

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Published

2024-07-26

Issue

Vol. 24 No. 1(39) (2024)

Section

Management and business administration