THE BRANDING OF THE TOURIST DESTINATION

Authors

  • Alexandru Nedelea 'Ştefan cel Mare' University of Suceava, Romania
  • Marilena-Oana Nedelea 'Ştefan cel Mare' University of Suceava

DOI:

https://doi.org/10.4316/aepa.2024.24.1(39).149-162

Abstract

The battle for customers in tourism is fought for the minds and hearts of customers. Tourism branding is the solution to succeed in a tourist market where many destinations compete. Branding a destination is an organizing principle that involves orchestrating the messages and experiences associated with that place that ensure they are as distinctive, memorable and powerful as possible.

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Published

2024-07-26

Issue

Vol. 24 No. 1(39) (2024)

Section

Management and business administration