DIGITALIZATION IN HOTEL ASSET MANAGEMENT: THE CASE OF DUBAI

Authors

  • Nijat Aliyev The Emirates Academy of Hospitality Management
  • William David Brice California State University Dominguez Hills
  • Sanjay Nadkarni The Emirates Academy of Hospitality Management
  • Marcus A Rothenberger Lee Business School University of Nevada Las Vegas
  • Natasa Christodoulidou College of Business Administration and Public Policy, California State University Dominguez Hills

Abstract

Abstract: This study explores adopting digitalization in the hospitality industry. This includes the importance of digital tools, relevant technologies, and industry challenges that exist due to lack of asset management digitalization. Qualitative data was collected from interview samples of ten hotel industry asset managers, IT executives, and technology suppliers. Respondents agreed that the Dubai hospitality industry has the potential to collect a significant amount of data; however is unable to utilize it in an effective way. Respondents also observed that local hospitality management perceived a low value for digitalization. Findings suggest that introducing digital tools has not been a management priority along with a low awareness of tools and benefits. Further, findings imply that the Dubai hospitality industry is not ready to introduce these technologies. Very few Dubai hotels offer mobile app-based services to guests.

Author Biographies

Nijat Aliyev, The Emirates Academy of Hospitality Management

MBA from the Emirates Academy of Hospitality ManagementChief Officer at the Ministry of Emergency Situations, Azerbaijan

William David Brice, California State University Dominguez Hills

Professor of ManagementManagement & Marketing DepartmentCollege of Business & Public PolicyCalifornia State University Dominguez Hills

Sanjay Nadkarni, The Emirates Academy of Hospitality Management

Professor and Director of Research and Innovation at the Emirates Academy of Hospitality Management

Marcus A Rothenberger, Lee Business School University of Nevada Las Vegas

Professor of MIS at the Lee Business School, University of Nevada Las Vegas

Natasa Christodoulidou, College of Business Administration and Public Policy, California State University Dominguez Hills

Professor of Marketing at the College of Business Administration and Public Policy, California State University Dominguez Hills

Downloads

Additional Files

Published

2023-12-28

Issue

Vol. 24 No. 1(39) (2024)

Section

Management and business administration