The outset and development of public relations (PR) in Romanian economy after 1990

Abstract

Currently, even in Romania the public relations (PR) develops in extremely diverse organizations, have varied frames of work and implies objectives sometimes hard to conciliate; they are practiced in and for governmental institutions, also in/for non-governmental organizations, for companies which pur sue the profit, but also for civic associations, for banks, for educational or cultural institutions. The objectives of public relations are different too: from inducement of the public in favor of an organization to compelling an organization for changing its attitude towards public, and from sustaining democracy in a society to promotion of a company or celebrity interests. The present paper is pointing out the reviewing of public relations evolution in Romanian economy after 1990, emphasizing the stage reached in the last years, as well as the trends in development of Romanian PR. Thus, are presented the results of different studies regarding the way of perceiving the PR activities by the local organizations, the understanding degree of their importa nce for companies development, the preferences for certain types of communication that are specific to the vast domain of public relations. Based on these data, it is prefigured the direction of PR Romanian market development, which is mainly represented b y the agencies specialized in carrying out PR activities.