Marketing budget during the economic crisis period in Romania

Abstract

The purpose of this article is to present the influence of the present economic crisis on the marketing budget. The financial and economic recession is a real phenomenon that cannot be ignored and which affects directly or indirectly every aspect of the world economy. Every company and business whether multinational or just local is, or will have to adjust to this new, changing world. This international level crisis can be compared with a natural selection phenomenon and in the end will survive only the fittest.