METHODICAL APPROACH TO INTEGRAL EVALUATION OF INVESTMENT ATTRACTIVENESS OF ENTERPRISES

Abstract

The adoption of investment decisions is based on the results of analytical studies of the attractiveness of investment objects. Often the investor faces the challenge of comparing the investment attractiveness of different enterprises. Solving this problem is simplified if the decision maker has clear clear indicators that can be used to rank enterprises. The purpose of this research is to develop a methodological approach to constructing such an indicator - an integral indicator of investment attractiveness of enterprises. The proposed approach is based on the use of the profitability of assets as a generalizing indicator of the efficiency of the use of enterprise resources and provides for the following steps: calculation of the indicator of return on assets by group of enterprises; defining the ranges of indicator values ​​for the distribution of scores to assess investment attractiveness; Calculation for each enterprise of the average score on the basis of scores distributed for each period; calculation of the average rate of growth of the indicator of return on assets over the whole period under investigation, based on intermediate chain growth rates; calculation of integral indicator of investment attractiveness and ranking of enterprises by its level.

This approach provides a combination of static and dynamic indicators, and thus allows to some extent predict the efficiency of the use of investment resources, as well as to determine the rank of each enterprise in the aggregate of alternative options in terms of its investment attractiveness.

The practical implementation of this methodological approach is based on the group of bakery enterprises.